nathanwilliam

Would you rather watch a documentary on the importance of a healthy breakfast or tune in to a short commercial that conveys the same message? Most would prefer the second one. The reason is: the latter option has a scope of telling a story. It may be a portrayal of how an athlete gears up for the day with a power breakfast. It might also be a story of how mothers all around the world are attentive to what their kids are having in the morning.

Stories captivate us, and that is the reason why your marketing assignment should have one too. Australian assignment help companies suggest that storytelling is one of the most effective methods of scoring good marks in your assignments, and here is why.

Pick the storytelling mode: stats and reasons will show why

Marketing assignments are a world apart from, say, accounting assignments. Help yourself to the reasons below that show why storytelling is popular all over the globe.

• Consumers prefer a more personal connection when gathering information about a product or service, says a renowned psychological survey.
  
• Storytelling mode improves your potential as a marketer of the future. It helps you play around with plotlines and the personalisation of the same.
  
• Google’s Reunion advertisement showed the power of storytelling in driving engagement through the roof a few years back.
  
• When decoding text, only the language part of the brain functions. But when you tell a story, neural centres of the brain pick up the signal. Neuroscience says for the fact that human brains find storytelling approaches far more engaging than hard-selling tactics.
  
• Oreo became America’s go-to snack with a personalised story about the cookie itself. The marketers fought to give it a humane angle, saying it has helped the brand garner billions in revenue.
  
• An insightful infographic says that 92% of consumers want to read or internalise the average daily quota of 100,000 digital words in the form of a story.

The storytelling format might just be the way to impress your professors. Show them you know how to match strides with changing times.

Make the most of the power of storytelling to liven up your marketing assignments. As a modern-day budding marketer, you should stay updated on the consumer trends the world over. Once you try your hand at storytelling, let the rest of the term and your reading list help you hone it to perfection. Enhance your marketer skills, and score the grades you want, at the same time. Here is wishing you luck with your upcoming assignments.